Workwear for the fashionable...

Although we have been around for decades it is nothing comparable to the history of denim. Nothing has stood the test of time so well for so long.

Each new generation interpret denim into their own style and identity. Each new generation reinvents denim as the newest look.

What look?

From classic denim suitable for fading to smart denim designed to be colour fast.

From open end to crosshatch. From Retro to Techno. From ringspun rigid to stretch double dip…what’s in your jeans?